Topo Athletic Shoe Finder

Why it exists

Topo Athletic has a wide shoe lineup and customers struggled to find the right model. The product page listed everything but didn't guide the decision.

What I built

Built a guided product finder with multi-step questions about activity type, terrain, cushion preference, and fit. Filters the catalog in real time and surfaces the best matches with specs and buy links.

What it does

• Multi-step guided experience from activity to recommendation
• Real-time filtering across the full Topo catalog
• Accessible, mobile-first design with skip navigation